{"id":535,"date":"2023-06-16T17:43:23","date_gmt":"2023-06-16T17:43:23","guid":{"rendered":"https:\/\/www.smetric.com.tr\/?p=535"},"modified":"2023-08-03T09:58:46","modified_gmt":"2023-08-03T09:58:46","slug":"kurumsal-kimlik","status":"publish","type":"post","link":"https:\/\/www.smetric.com.tr\/en\/kurumsal-kimlik\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"535\" class=\"elementor elementor-535\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee7b79e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee7b79e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6a6bca\" data-id=\"f6a6bca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7162f17 elementor-widget elementor-widget-image\" data-id=\"7162f17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal-1024x683.png\" class=\"attachment-large size-large wp-image-776\" alt=\"\" srcset=\"https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal-1024x683.png 1024w, https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal-300x200.png 300w, https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal-768x512.png 768w, https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal-1200x800.png 1200w, https:\/\/www.smetric.com.tr\/wp-content\/uploads\/2023\/06\/kurumsal.png 1500w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-858b5ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858b5ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-139e617f\" data-id=\"139e617f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d29ce6 elementor-widget elementor-widget-text-editor\" data-id=\"67d29ce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\" translation-block\"><b>Corporate identity<\/b> means that the data you will use in the <b>advertisement<\/b> and <b>promotion<\/b> areas of your company are determined in advance. In other words; when a company without a corporate identity makes a solution partner agreement for both <b>advertisement<\/b> and printed works, it will experience problems in every production. For example; you do not have a corporate identity and you make an agreement with a company and <a href=\"https:\/\/zevaajans.com\/zeva-ajans-atasehirde-hizmetlerinde\/\" target=\"_self\"><b>You<\/b> realize your<\/b>printing<\/b> solutions<\/b> with that company. However, in the event of a possible misfortune, when you terminate your agreement with your solution partner <b>company<\/b> and make an agreement with a new company, you will redo the trials you made with the first company and spend time for this.<\/p><p class=\" translation-block\">Now let's look at it from another perspective; you have a corporate identity and you have made an agreement with a company. You have shared all your <b>corporate identity<\/b> elements with this company. If your agreement with this company that provides production for you is terminated, you can continue where you left off even if you make an agreement with a different company. In this way, you will save the maximum amount of time you spend on advertising, promotion and printed products.<\/p><p>In other words, corporate identity is the face of the company that is visible to the internal and external world. Corporate identities eliminate identity confusion that may arise in companies. At the same time, a well-designed corporate identity allows companies to gain prestige in the eyes of customers or the target audience and increase the prestige of the companies. In addition, when these identities that are created in an effective and memorable way are internalized by the companies, they increase the trust in the companies in the eyes of the customers and allow the companies to be remembered more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54afe92c elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"54afe92c\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Kendi B\\u00fcnyenizde&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.smetric.com.tr\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Kurumsal Kimli\u011finizi Reklam Ajanslar\u0131nda De\u011fil<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Kendi B\u00fcnyenizde<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Bar\u0131nd\u0131r\u0131n<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196a6769 elementor-widget elementor-widget-text-editor\" data-id=\"196a6769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When creating a corporate identity, companies should pay great attention to the design of the identity and even work with experts in their fields. Because these identities will serve as a kind of signature of the institution and once they start to be used and people associate this identity with the company in their minds, creating an identity again for the company will be a very difficult and laborious process.<\/p>\n<p><strong style=\"font-size: 4rem; letter-spacing: -0.0415625em; text-align: inherit; color: var( --e-global-color-text );\">So, what does this concept of \u2018corporate identity\u2019 encompass?<\/strong><\/p>\n<p class=\" translation-block\"><b>Corporate identity<\/b> can be shaped according to your company's demands. However, if we consider the general content of corporate identity;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d6e4e89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d6e4e89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b4aa2f6\" data-id=\"3b4aa2f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ab1457 elementor-widget elementor-widget-text-editor\" data-id=\"44ab1457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>1. Logotype<\/strong>\n<ul>\n \t<li>1.1 Font Family<\/li>\n \t<li>1.2 Odds<\/li>\n \t<li>1.3 Letter Breaks<\/li>\n \t<li>1.4 Environmental Calculations<\/li>\n \t<li class=\" translation-block\">1.5 Color Values<em> (CMYK, RGB, HEX, PANTONE, RAL)<\/em><\/li>\n \t<li>1.6 Popular Foil Brand Color Code<\/li>\n \t<li>1.7 Color Harmony According to Usage Areas<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>2. Typography<\/strong>\n<ul>\n \t<li>2.1 General Text Font Family<\/li>\n \t<li>2.2 Invitation Font Family<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>3. Signboard<\/strong>\n<ul>\n \t<li>3.1 Standard Width and Height<\/li>\n \t<li>3.2 Logo and Title Placement According to Dimensions<\/li>\n \t<li>3.3 Background Colors<\/li>\n \t<li>3.4 Signboard Production Technical Specifications<\/li>\n \t<li>3.5 Foil, Vinyl, Plexiglass, Composite, Angle, LED to be used; brand, model and color codes<\/li>\n \t<li>3.6 Application methods according to the places to be applied<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>4. Vehicle Wrapping<\/strong>\n<ul>\n \t<li>4.1 Vehicle Left, Right, Top, Rear and Front Covered States<\/li>\n \t<li>4.2 Passenger Vehicle Covering Type<\/li>\n \t<li>4.3 Large Vehicle Covering Shape<\/li>\n \t<li>4.4 Logo, Contact Information, Web Address Locations<\/li>\n \t<li>4.5 Color Codes (CMYK, RGB, HEX, RAL, PANTONE)<\/li>\n \t<li>4.6 Foil Codes (Popular Brands)<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>5. Letterhead<\/strong>\n<ul>\n \t<li>5.1 Horizontal Design<\/li>\n \t<li>5.2 Vertical Design<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e03847e\" data-id=\"6e03847e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c125291 elementor-widget elementor-widget-text-editor\" data-id=\"5c125291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>6. Printed Documents<\/strong>\n<ul>\n \t<li>6.1 Colors to be Used (CMYK Equivalents)<\/li>\n \t<li>6.2 Invoice<\/li>\n \t<li>6.3 Delivery Note<\/li>\n \t<li>6.4 Service Form<\/li>\n \t<li>6.5 Collection Receipt<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>7. Memo Pad Design<\/strong>\n<ul>\n \t<li>7.1 10x10cm Notepad Work<\/li>\n \t<li>7.2 A5 Notepad Design<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>8. Envelope Designs<\/strong>\n<ul>\n \t<li>8.1 A4 Document Envelope Design<\/li>\n \t<li>8.2 Windowed \/ Windowless Diplomatic Envelope<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>9. Business Card Design<\/strong>\n<ul>\n \t<li>9.1 Master Business Card Design<\/li>\n \t<li>9.2 Simple Business Card Design<\/li>\n \t<li>9.3 Horizontal and Vertical Business Card Work<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>10. Brochure Design<\/strong>\n<ul>\n \t<li>10.1 A4 Portrait \/ Landscape<\/li>\n \t<li>10.2 Folded A4 Vertical \/ Horizontal<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>11. Document File Design<\/strong><\/li>\n \t<li><strong>12. Cardboard Bag Design<\/strong><\/li>\n \t<li><strong>13. Corporate Stamp<\/strong><\/li>\n \t<li><strong>14. ID Card<\/strong><\/li>\n \t<li><strong>15. Compact Disc Cover Design<\/strong><\/li>\n \t<li><strong>16. Pencil Logo Design<\/strong><\/li>\n \t<li><strong>17. USB Device Design<\/strong><\/li>\n \t<li><strong>18. Pennant \/ Flag Design<\/strong><\/li>\n \t<li><strong>19. Agenda \/ Notebook Design<\/strong><\/li>\n<\/ul>\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kurumsal kimlik, firman\u0131z\u0131n; reklam ve tan\u0131t\u0131m alan\u0131nda kullanaca\u011f\u0131n\u0131z donelerin \u00f6nceden belirlenmi\u015f olmas\u0131 demektir. Bir ba\u015fka deyi\u015fle; kurumsal kimli\u011fi olmayan bir firma gerek reklam gerekse bas\u0131l\u0131 i\u015fleri i\u00e7in \u00e7\u00f6z\u00fcm orta\u011f\u0131 anla\u015fmas\u0131 yapt\u0131\u011f\u0131nda, her \u00fcretimde sorunlar ya\u015fayacakt\u0131r. \u00d6rne\u011fin; kurumsal kimli\u011finiz yok ve bir firmayla anla\u015ft\u0131n\u0131z ve bask\u0131 \u00e7\u00f6z\u00fcmlerinizi o firma ile ger\u00e7ekle\u015ftiriyorsunuz. Fakat olas\u0131 bir talihsizlik durumunda [&hellip;]<\/p>","protected":false},"author":1,"featured_media":776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[222,220,41,42,43,225,59,57,56,46,45,218,219,226,36,35,34,223,37,38,40,39,24,221,47,48,49,224,54,53],"yst_prominent_words":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matbaa-cozumleri","tag-atasehir-kurumsal-kimlik","tag-atasehir-kurumsal-kimlik-tabela","tag-atasehir-reklam","tag-atasehir-reklamci","tag-atasehir-tabelaci","tag-bakkalkoy-kurumsal-kimlik","tag-bakkalkoy-reklam","tag-bakkalkoy-reklamci","tag-bakkalkoy-tabelaci","tag-kadikoy-reklamci","tag-kadikoy-tabelaci","tag-kurumsal-kimlik","tag-kurumsal-kimlik-tabela","tag-kurumsal-kimlik-tabelacia","tag-sancaktepe-reklam","tag-sancaktepe-tabela","tag-sancaktepe-tabelaci","tag-sarigazi-kurumsal-kimlik","tag-sarigazi-reklamci","tag-sarigazi-tabelaci","tag-sultanbeyli-reklamci","tag-sultanbeyli-tabelaci","tag-tabela","tag-umraniye-kurumsal-kimlik","tag-umraniye-reklam","tag-umraniye-reklamci","tag-umraniye-tabelaci","tag-yenidogan-kurumsal-kimlik","tag-yenidogan-reklamci","tag-yenidogan-tabelaci"],"_links":{"self":[{"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":8,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":894,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/posts\/535\/revisions\/894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/media\/776"}],"wp:attachment":[{"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/tags?post=535"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.smetric.com.tr\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}