Corporate identity means that the data you will use in the advertisement and promotion areas of your company are determined in advance. In other words; when a company without a corporate identity makes a solution partner agreement for both advertisement and printed works, it will experience problems in every production. For example; you do not have a corporate identity and you make an agreement with a company and You realize yourprinting solutions with that company. However, in the event of a possible misfortune, when you terminate your agreement with your solution partner company and make an agreement with a new company, you will redo the trials you made with the first company and spend time for this.
Now let's look at it from another perspective; you have a corporate identity and you have made an agreement with a company. You have shared all your corporate identity elements with this company. If your agreement with this company that provides production for you is terminated, you can continue where you left off even if you make an agreement with a different company. In this way, you will save the maximum amount of time you spend on advertising, promotion and printed products.
In other words, corporate identity is the face of the company that is visible to the internal and external world. Corporate identities eliminate identity confusion that may arise in companies. At the same time, a well-designed corporate identity allows companies to gain prestige in the eyes of customers or the target audience and increase the prestige of the companies. In addition, when these identities that are created in an effective and memorable way are internalized by the companies, they increase the trust in the companies in the eyes of the customers and allow the companies to be remembered more.
Kurumsal Kimliğinizi Reklam Ajanslarında Değil Kendi Bünyenizde Barındırın
When creating a corporate identity, companies should pay great attention to the design of the identity and even work with experts in their fields. Because these identities will serve as a kind of signature of the institution and once they start to be used and people associate this identity with the company in their minds, creating an identity again for the company will be a very difficult and laborious process.
So, what does this concept of ‘corporate identity’ encompass?
Corporate identity can be shaped according to your company's demands. However, if we consider the general content of corporate identity;
- 1. Logotype
- 1.1 Font Family
- 1.2 Odds
- 1.3 Letter Breaks
- 1.4 Environmental Calculations
- 1.5 Color Values (CMYK, RGB, HEX, PANTONE, RAL)
- 1.6 Popular Foil Brand Color Code
- 1.7 Color Harmony According to Usage Areas
- 2. Typography
- 2.1 General Text Font Family
- 2.2 Invitation Font Family
- 3. Signboard
- 3.1 Standard Width and Height
- 3.2 Logo and Title Placement According to Dimensions
- 3.3 Background Colors
- 3.4 Signboard Production Technical Specifications
- 3.5 Foil, Vinyl, Plexiglass, Composite, Angle, LED to be used; brand, model and color codes
- 3.6 Application methods according to the places to be applied
- 4. Vehicle Wrapping
- 4.1 Vehicle Left, Right, Top, Rear and Front Covered States
- 4.2 Passenger Vehicle Covering Type
- 4.3 Large Vehicle Covering Shape
- 4.4 Logo, Contact Information, Web Address Locations
- 4.5 Color Codes (CMYK, RGB, HEX, RAL, PANTONE)
- 4.6 Foil Codes (Popular Brands)
- 5. Letterhead
- 5.1 Horizontal Design
- 5.2 Vertical Design
- 6. Printed Documents
- 6.1 Colors to be Used (CMYK Equivalents)
- 6.2 Invoice
- 6.3 Delivery Note
- 6.4 Service Form
- 6.5 Collection Receipt
- 7. Memo Pad Design
- 7.1 10x10cm Notepad Work
- 7.2 A5 Notepad Design
- 8. Envelope Designs
- 8.1 A4 Document Envelope Design
- 8.2 Windowed / Windowless Diplomatic Envelope
- 9. Business Card Design
- 9.1 Master Business Card Design
- 9.2 Simple Business Card Design
- 9.3 Horizontal and Vertical Business Card Work
- 10. Brochure Design
- 10.1 A4 Portrait / Landscape
- 10.2 Folded A4 Vertical / Horizontal
- 11. Document File Design
- 12. Cardboard Bag Design
- 13. Corporate Stamp
- 14. ID Card
- 15. Compact Disc Cover Design
- 16. Pencil Logo Design
- 17. USB Device Design
- 18. Pennant / Flag Design
- 19. Agenda / Notebook Design
